The #1 dermatologist-recommended hair growth supplement brand Nutrafol is making its first foray into men's hair care with its advanced daily 2-in-1 shampoo and conditioner Active Cleanse, formulated for men with thinning hair.
"While Nutrafol already offers Men’s Hair Growth Supplements, the new Active Cleanse is our first product formulated specifically for men since we launched our supplements in 2016," explains Dr. Brianna Diorio, Nutrafol Director of Product Education, exclusively to Beauty Launchpad. "We wanted to introduce a product that meets both the bio-specific needs and consumer behaviors of men, which is why we decided to launch a 2-in-1 shampoo and conditioner designed to cleanse without stripping the scalp, while creating an environment that supports hair health." 
Nutrafol’s physician-formulated shampoo and conditioner duo is designed to simplify and upgrade men’s haircare routines while targeting common visible scalp concerns that can lead to hair breakage and thinning.Courtesy of Nutrafol
Nutrafol’s physician-formulated shampoo and conditioner duo is designed to simplify and upgrade men’s haircare routines while targeting common visible scalp concerns that can lead to hair breakage and thinning. This drug-free approach complements Nutrafol’s holistic philosophy by providing targeted scalp support that supports the benefits of supplements to promote healthier hair from the inside and out.
"We were inspired to create Active Cleanse for several reasons. First, 54 million men in the U.S. experience hair thinning, which speaks to the importance of men’s hair care concerns. We also know that men have oilier scalps on average and have lower ceramide levels, both which impact hair growth and the components of hair," adds Dr. Diorio. "Before developing Active Cleanse, we also discovered that globally, men experience more scalp concerns than women, so we understood the consumer need for a targeted men’s product. Additionally, 2-in-1 products account for over a third of men’s hair care sales, so we wanted to provide a product that met the existing habits of male shoppers while still disrupting the category with our innovative drug-free formula—supporting scalp health without stripping the microbiome."
Nutrafol’s Active Cleanse is formulated for the bio-specific needs of men’s scalps, creating an environment for hair to grow and thrive by:
- Unclogging pores
- Removing build-up
- Balancing oil production without stripping the scalp
- Supporting the scalp microbiome
"Active Cleanse stands out among other men’s hair care products as a drug-free, 2-in-1 option designed specifically for men with thinning hair. Nutrafol’s Active Cleanse is a physician-formulated shampoo and conditioner duo designed to simplify and upgrade men’s haircare routines while targeting common visible scalp concerns that can lead to hair breakage and thinning," continues Diorio. "The product creates an environment for hair to grow and thrive by unclogging pores, removing build-up, supporting the scalp microbiome and balancing oil production without stripping the scalp. This drug-free approach also complements Nutrafol’s holistic philosophy of promoting healthier hair from the inside out by providing targeted scalp support that complements the benefits of supplements."
The launch is available now on Nutrafol's website.
"We believe the introduction of Active Cleanse will help drive the conversation around the importance of focusing on scalp care while continuing to provide innovative solutions for men, taking their bio-specific needs and consumer habits into account," Diorio says.
