Hotheads Hair Extensions, a leading global hair extensions brand, has just announced the debut of its Premium Sew-In Weft Collection under a revolutionary new quality assurance program.
Undergoing intensive quality testing unmet by any other brands, the Premium Sew-In Weft Collection, promising 100% Premium Virgin Remy Human Hair, now includes their Hand Tied and Machine Weft.
As the innovators of the Tape-In Hair Extension Method, Hotheads has been breaking ground in the salon professional industry since its inception. Renowned for its authenticity and commitment to quality, when Hotheads noticed some minor inconsistencies in their Sew-In Weft Collection post-pandemic, they took it as an opportunity to lead the charge on much-needed change in the extension industry. Placing the experience of Hotheads stylists and clients above all else, the brand began developing additional, technology-driven measures to ensure unmatched extension quality.
“As a leader in the industry, it is imperative that we continue to put the quality of our products above all else,” said Hotheads Vice President Lindsay Rumpel. “Finding the best way to serve our customers and their clients requires the ability to constantly evolve, and the updated Premium Sew-In Weft Collection reflects that from process to packaging.”
As an extension of Hothead's commitment to excellence in this new era, the brand has also updated its packaging as part of its new quality assurance measures. Packaged in 100% recyclable materials, the Premium Sew-In Weft Collection tangibly and honestly offers an alternative to stylists concerned about the waste produced by the beauty industry.
"The assurance of quality from Hotheads is part and parcel of the brand's very existence," Hotheads Premium Sew-In Weft Ambassador Jesse Marriott said. "This new Premium Sew-In Weft Collection is the beginning of necessary change in the hair extension industry and to see that spark come from Hotheads is exactly why I’m so honored to be part of their education team.”
For more information on Hotheads and how to purchase the Premium Sew-In Weft Collection, visit their website www.hotheads.com.