“Do you want to be an innovator or a laggard? You better decide because your future depends on it,” says Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California. As a social media guru, McIvor guides salon professionals through the digital world - those that adopt social media early benefit more than those that lag behind.
Thursday, November 14, 2013 - 11:53am
Fab, Fit, Fun and Fantastic—My VIP Box Surprise
It's fall! That means autumnal foliage, holiday preparations, turkey-induced naps and pumpkin-flavored everything. It also signals the arrival of FabFitFun's Fall VIP Box! Beautifully assembled by red-carpet queen Giuliana Rancic, the FabFitFun Fall VIP Box contains a delightful mix of cosmetics, accessories, hair goods, tasty snacks, fitness tools and special offers. Each VIP Box comes with full-size products, meaning serious bang for your buck.
Thursday, November 14, 2013 - 12:00am
Wednesday, November 13, 2013 - 4:23pm
5 Tips to Maximize the Busy Season
The holidays are coming, joy is in the air. All those lovely clients waiting to be sold to and there's you with the perfect answer to their holiday needs. You just need to be ready to make the most of every opportunity and ensure you are busy and profitable.
Tuesday, November 12, 2013 - 5:03pm
My Day as an Oribe Hair Model
When I arrived at the Oribe Backstage: On Location event at Siren Studios in Hollywood, it was in my usual capacity as assistant editor of Beauty Launchpad. But I left feeling like a rock star, thanks to a surprising turn of events.
Monday, November 11, 2013 - 1:57pm
Seche's Winter Collection: Warm, Cozy and a Little Bit Glamorous
We beauty devotees adjust to the seasons whenever the time comes—it's one of the joys of our industry, and it allows for that much-needed spice of life, variety. And as beauty insiders who keep our fingers on the pulse of current trends, we love our tonal shifts. Summer means bright, hot, neon, POW! And winter? Deep, cool, neutral, jewel tones and an overall sense of luxury. Seche's winter collection of polishes takes its cues from this luxe tradition, conveying the title "Warm and Cozy" with chestnuts-roasting, sweater-wearing, latté-loving flair.
Wednesday, November 6, 2013 - 3:06pm
How To Handle Negative Online Reviews: Be Nice!
I think we can all agree that not everyone should be granted the First Amendment Right. I know, I know, that would be considered “unconstitutional.” Freedom of Speech is great, unless you have a disgruntled client that goes online and writes a review that is a complete lie. Has this happened to you? Because it has happened to me, more than once, and each time it made me feel like a complete failure. I have had an employee that I fired go online and pose as an unhappy client and write a horribly untrue review. Lie.
Friday, November 1, 2013 - 4:56pm
Do you know your A,B,Cs of natural budget beauty? Check out these tips for clever beauty products from A to Z! Apples: Apples contain Malic acid which act as a natural astringent. Beets: Natural coloring in beets can act as a lip and cheek stain. Coffee grinds: Research has shown that the caffeine in coffee grinds helps reduce unsightly cellulite.
Wednesday, October 30, 2013 - 4:08pm
My Melted-Chocolate Makeover at I.C.O.N. Lab Salon
Confession: When someone offers me chocolate, I can't say no. So when I was offered a dye job that would resemble chocolate—in the spirit of fall 2013's dimensional brunette trend—I was way too elated by the prospect to suggest anything else. I was fortunate enough to be in the chair of I.C.O.N. Lab Salon's very own Crystil Olsen, a stylist and educator who's worked with the brand for nine (!) years. And not only that, I got to experience I.C.O.N.'s new ECOTECH permanent haircolor, a creamy and ammonia-free formula with vibrant and rich capabilities. The ingredients?
Tuesday, October 29, 2013 - 12:23pm
The Private Room owner Tina Dizon and me, Alyson Osterman-Kerr
I recently had the opportunity to revisit one of my favorite Beverly Hills salons: The Private Room. Not only did owner Tina Dizon treat me to an amazing gravity-defying blowout along with a sparking demipermanent "Tiger's Eye" brunette hue (part of the salon's brand-new "The Glossary" bar)-which in and of itself, makes for one fantastic salon experience-but the "service" I experienced at the salon was one of the best.
Tuesday, October 29, 2013 - 11:36am