Is your salon posting on Facebook, Twitter, Instagram, YouTube or Pinterest? Well, you should be! Whether you are choosing to attack multiple social media channels or keeping your focus on one platform, when done right social media can elevate your business to the next level. In Social Salon, we take a look at the constantly changing social media best practices and talk to some of the top beauty industry social media stars.
by Sam Villa
What could be sweeter than a night of cupcakes and beauty!? Beauty Launchpad joined trendsetting blogger Dawn McCoy for a night of all things beauty at Beauty Collection in West Hollywood, CA on February 18th. Dawn, a featured beauty curator, shared a hand-picked selection of some of her favorite beauty treats. Guests enjoyed cupcakes and cocktails while checking out a hot selection of beauty and skincare products!Dawn's adorable pink and red hearts manicure:
ISSE Long Beach was last weekend, and it reached a record attendance of 43,500 beauty professionals from all over the world! I was honored to be one of the featured beauty influencers in the first ever Blogger Cafe! Walking around the floor at ISSE is a beauty fantasy come true with so many products and educational opportunities from top industry legends!
The first day of ISSE flew by and now we are on to day 2! One of my favorite things about ISSE is seeing all the products in action and meeting all of the talented people behind them!
You never know which favorite new product you might discover while walking the show floor. Today I'm looking forward to checking out as many classes and stage presentations as I possibly can. I'm off to the show floor, so be sure to say hi!
Launchpad's Lizzy Sherman talks beauty street trends from Japan with Tokyo style blogger La Carmina!
Tokyo, Japan has a reputation for being on the cutting edge when it comes to beauty and fashion, so on my recent visit, I couldn't wait to explore the city's hottest beauty trends in person. I chatted with La Carmina, journalist, television host and author who specializes in Tokyo's style trends to get her insight on my observations.
Hair extensions are no longer Hollywood’s little secret. Now celebrities talk openly about their hair extensions. And, the demand for hair extensions is continuously on the rise. Great for a business like mine -- but what happens when the hair quality is inconsistent and 20 new hair distributors pop up daily claiming to sell top notch, Brazilian, Indian, Malaysian, or Russian extensions hair?
The hairnet, although today thought of as a cafeteria mom’s must-have, has a very significant ‘hair story’ in women’s history. During World War Two in the 1940s, women joined the workforce in droves, taking over jobs traditionally done by men. By mid-1943, nearly 90 per cent of single women and 80 per cent of married women were employed in critical work for the war effort. Of course the elaborate long hairstyles of the time proved hazardous on the job.
After seeing the stunning blonde and brunette color from celebrity stylist Sherry Ratay's Hues of Natural Perfection, I was looking forward to seeing her color on a redhead. Last week, I was in luck. I got to be that redhead!